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CIS Hosts Gaming Panel at Entrepreneurship at Cornell Celebration this week

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CIS will host a gaming panel at this year's Entrepreneurship at Cornell Celebration to be held April 11-12. Conference attendees can also attend a keynote talk by Jens Molbak, founder of Investor Group WinWin, a lunch and discussion hosted by staff from Cornell's Center for Technology Licensing, and numerous symposiums on topics includig mentorship success, sustainable social enterprise and health administration.

Walker White, MS'98, PhD'00, the Stephen Weiss Provost's Teaching Fellow and director of the Game Design Initiative at Cornell, will moderate "The Business of Games and Entrepreneurship" panel on April 11.

Panelists will include Erik Andersen, assistant professor of computer science and video game designer at Cornell; William Dalton '88, vice president of production, ArtCraft Entertainment Inc; Saswat Panda '10, founder of LiveLikeVR; and Perry Tam '04, CEO and founder of Storm8. White says the panel will discuss monetization models in gaming.

"Game prices have been sticky for a long time (we have paid $60 for games for almost 20 years now), but costs are always increasing," he said. "This has required game companies to be more creative with how they raise revenue, but a lot of these choices have major effects on how the game itself is played or enjoyed."